Over 600 professionals on both sides of the buy/sell divide had the chance to grade their partners across a number of areas. The need for this review is clear: Programmatic (mainly open marketplace) buying is now claiming the bulk of digital budgets, averaging about 46 percent of spending to become the major allocation.
Survey of 600 Shows Need for Improvement on Both Buy and Sell Sides SAN FRANCISCO, Aug. 31, 2015 /PRNewswire/ — Technorati, which provides publisher side solutions that bring parity to programmatic advertising and improve performances across revenue partnerships, today revealed that almost half of publishers (45.45 %) say they are frustrated by not being abl […]
San Francisco (July 20, 2015) – Technorati, advertising technology specialists with a decade of enhancing publisher revenues, today announced that it will launch a sophisticated and demand agnostic technology called SmartWrapper, that will enable publishers to scale revenue, lower the cost of Advance Bidding and blow up the daisy chain (programmatic sequenti […]
Technorati, a company of advertising technology specialists that builds tools and services to accelerate publisher programmatic revenue, earned top marks in several key areas of Pixalate’s Global Seller Trust Index. The Index measures more than 100 billion monthly impressions and delivers ratings based upon inventory quality and ad performance along with cla […]
AdExchanger Research's Joanna O'Connell shares the State of Programmatic address at the recent Programmatic I/O conference in San Francisco. The session was an overview of AdExchanger's latest industry survey results.
There are no shortage of headlines calling for the rapid growth of programmatic advertising, but a recent MediaPost article has put that growth into perspective when it comes to the publishing side of the equation.
It’s simple auction economics — the more people bidding on and competing for an item, the higher the price the item will sell for. Why wouldn’t publishers want this for their ad inventory? They do, obviously. But they’re not getting it under the current programmatic setup. The current programmatic auction dynamic is a “members only club,” with many would-be […]
If publishers are ever going to get their fair share of the growing programmatic market, they need to stop depending on daisy chains or waterfalls to manage demand partners. Publishers need to a way to give multiple partners equal access to their inventory to create true competition for each impression.